Dreaming of an unforgettable trip to the Arctic but unsure whether to choose Lapland or Svalbard?
Both destinations offer great opportunities to witness the Northern Lights, experience winter landscapes and enjoy unforgettable Arctic adventures. However, they offer very different experiences.
While Lapland is known for its snowy forests, cosy cabins and festive atmosphere, Svalbard delivers a raw, remote wilderness unlike almost anywhere else on Earth.
If you’re deciding between the two, here’s everything you need to know.


The Atmosphere
Lapland
Think snowy forests, frozen lakes, cosy log cabins, fires toasting marshmallows and traditional Sámi culture. It’s the classic winter wonderland many people imagine when dreaming of the Arctic. The atmosphere is peaceful, welcoming and ideal for first-time Arctic travellers.
Svalbard
Svalbard feels like another planet. Tall mountains surround colourful Longyearbyen, while huge glaciers, frozen fjords and dramatic valleys stretch as far as you can see. There are no forests here, just breathtaking Arctic wilderness. It’s one of the northernmost inhabited places on Earth and offers a true expedition-style experience.
Choose Lapland if: you want a magical winter escape.
Choose Svalbard if: you want to explore one of the world’s last true wildernesses.
Northern Lights
Both destinations provide fantastic opportunities to see the Aurora, but in different ways.
Lapland
Northern Lights season typically runs from September until early April. With plenty of forests and lakes, you’ll find so many beautiful viewing locations, often combined with Aurora camps, snowshoe walks or cosy campfire evenings.
Svalbard
Thanks to their season, Polar Night, Svalbard is one of the few places on Earth where you can potentially see the Northern Lights during the daytime. From late October until mid-February, the sun never rises, creating unique opportunities for Aurora sightings at almost any hour.
Choose Lapland if: you want beautiful forest settings and a long Aurora season.
Choose Svalbard if: you’d love the chance to experience the Aurora during the day during the Polar Night.
Explore our Svalbard holidays here.


Wildlife
Lapland is home to:
- Reindeer
- Huskies
- Moose
- Arctic birds
Many experiences include visits to reindeer farms or husky kennels where you can meet the animals up close.
Wildlife on Svalbard is much wilder and less predictable.
Depending on the season, you could encounter:
- Arctic foxes
- Svalbard reindeer
- Walruses
- Seals
- Whales
- Polar bears (always viewed safely with experienced guides)
If you’re interested in wildlife, Svalbard can be one of Europe’s most exciting destinations.
Activities
Lapland offers a huge variety of activities, including:
- Husky sledding
- Snowmobiling
- Reindeer sleigh rides
- Snowshoeing
- Ice fishing
- Sámi cultural experiences
- Sauna experiences
- Santa experiences
There’s something for every age and activity level. Svalbard’s activities focus more on exploration.
Expect:
- Glacier snowmobile expeditions
- Dog sledding
- Ice cave adventures
- Guided hikes
- Boat expeditions
- Wildlife safaris
Everything feels more adventurous and expedition-like.


Who Is Each Destination Best For?
| Lapland | Svalbard |
| Families | Adventure travellers |
| Couples | Wildlife lovers |
| First-time Arctic visitors | Returning Arctic visitors |
| Festive holidays | Expedition experiences |
| Those wanting a cosy atmosphere | Those wanting dramatic landscapes |
Accessibility
Lapland is generally easier to reach, with numerous direct flights from the UK during winter.
Svalbard requires an additional flight from mainland Norway, usually via Tromsø, making the journey slightly longer. However, many travellers feel the extra travel is well worth it.
Accommodation
Lapland is famous for its unique accommodation.
You can stay in:
- Glass-roof Aurora Cabins
- Luxury lodges
- Cosy log cabins
- Family-friendly resorts
Svalbard offers a smaller selection of accommodation, but it’s full of character. You’ll find many comfortable and luxurious hotels in Longyearbyen, many offering spectacular mountain views and an ideal base for Arctic exploration.
Which Destination Is Right for You?
Choose Lapland if you want:
- A classic winter wonderland
- Cosy accommodation
- Family-friendly experiences
- Reindeer and huskies
- A huge choice of activities
- Easier travel from the UK
Choose Svalbard if you want:
- A true Arctic expedition
- Incredible mountain scenery
- Polar Night
- Extraordinary wildlife
- Glacier adventures
- One of the world’s most remote destinations
Explore our Svalbard holidays here.


Our Verdict
The truth is, you can’t go wrong. Lapland and Svalbard both deliver unforgettable Arctic experiences, but they appeal to different kinds of travellers.
If you’re looking for a magical winter escape filled with cosy cabins, snowy forests and classic Arctic experiences, Lapland is hard to beat.
If you’re craving dramatic landscapes, incredible wildlife and the feeling of venturing to the edge of the world, Svalbard offers an adventure unlike anywhere else.
Explore our Svalbard holidays here.
Whichever destination you choose, you’ll have the chance to experience spectacular winter scenery, unforgettable adventures and, with a little luck, the magical Northern Lights. To book your escape call 01670 785012.
Image credits: Northern Lights Village, Eveline Lunde, Hurtigruten Svalbard, Schibsted Partnerstudio