Tourism has an immense impact on local communities. This is especially the case in the remote rural areas in which we work.
We want our clients to have a wonderful time and receive a warm welcome, whilst at the same time ensuring that they have meaningful encounters with the local people. We want to have a positive effect on the local communities without having any negative impact on the local cultures and traditions.
We work with local suppliers as they know the terrain better than anybody, which is particularly valuable in more remote areas.
Of equal importance, is that by doing this, we also help to sustain local employment.
The Lappish culture is truly unique and we try and incorporate the opportunity for clients to learn about the traditions from the local people. We are lucky enough to class many of our suppliers as friends and many of our guests come home with similar relationships.
We also encourage our clients to respect the lives of the local people by learning just a few important words such as hello, goodbye, please and thank you.
It takes very little effort to master a tiny vocabulary but watch for the smile of gratitude when you say “kiitos” instead of “thank you” to a Finn. It’s more than worth the effort.
Back here in the UK we try to employ the same approach. We purposefully chose our Northumbrian base in order to provide employment opportunities in a rural area where economic diversity is at the heart of rural development strategies.